Cersaie 2018: Agatha Ruiz de la Prada shines at Pamesa’s stand


Cersaie has got off to a fantastic start this year at the Pamesa Cerámica stand. The ceramic tile and bathroom furnishings sector’s largest international exhibition was filled with good cheer, colour and optimism on the arrival of prestigious designer Agatha Ruiz de la Prada, who has visited Pamesa’ exhibition area on the opening day of the global trade fair.

Agatha, a close collaborator with the Pamesa team for more than 20 years, has discovered the innovations in floor and wall tiles the firm is presenting at Bologna Fiere.

The ‘Pamesa by Agatha Ruiz de la Prada’ area, where vibrant colours, original reliefs and expressive shapes embodied in ceramics play a leading role, captured the celebrated designer’s attention. Vía Cuore and Vía Agatha are the names of the collection that blends the charm and personality of encaustic tiles with the joy and energy of Agatha’s colour palette. Agatha Coeur and Mille Cuori capture her emblematic icons, transferring their volume to wall tiles.

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