Cevisama 2019: Limitless virtual reality at Pamesa’s stand


At Cevisama 2019, Pamesa Cerámica firms up its commitment to virtual reality for manufacturers, architects, interior designers and furniture sector professionals. As part of the pioneering project Pamesa Virtual Xperience, in collaboration with the Polytechnic University of Valencia, the company consolidates the promotion and sales tool it presented at last year’s Cersaie, developed by AmbiensVR, a leading Italian start-up in software development for the creation of interactive solutions in virtual and augmented reality.

This project, known as Cromat, consists of a multiplatform app for smartphones and tablets, combining virtual and augmented reality techniques that enable users to measure real spaces and create a 3D model they can customise and visualise virtually, in real time, on a mobile device (Android and iOS).

The AmbiensVR technology showcases the quality, design and versatility of Cromat, allowing users to see the infinite range of combinations that can be applied in any setting, the first step towards preparing an estimate and carrying out the final project. Professional clients can discover this commercial and technical tool on Pamesa’s stand in Cevisama, a tool that will bring the firm’s product range closer to new types of customers and designers who are already receptive to using VR techniques in the course of their work.

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